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Digital Promotional Opportunities

Get Your Books & Authors In Front of Our Booksellers

Digital Promotions: Email, Website & Newsletter

Golden Poppy '24 Finalist Promotional Opportunities!
BANNER ADS IN OUR WEEKLY BOOKSELLER NEWSLETTER WITH OVER 1,000 SUBSCRIBERS

Discounted rates through our e-blast and banner promotion programs are available.

Specs: 600 x 170 pixels, 72 pip jpeg or gif.

For Your Consideration Banner Ad Top Placement: $500

FOR YOUR CONSIDERATION EBLAST

Eblast emails have 765 bookseller subscribers and growing, with an average open rate of 43% and 4.79% click through. Add to that 3200 impressions through our social media streams.

Specs: 600x800 pixels, jpg, gif, html. 

For Your Consideration Eblast: $200

For Your Consideration Chronicle Books titles


FOR YOUR CONSIDERATION PROMOTIONS WILL RUN NOVEMBER 25-JANUARY 15

Book Now - Email alecia@caliballiance.org

 

*New!* Shelf Insider- Seasonal Newsletters

eblast sample

Want to maximize visibility for your latest titles? Our NEW seasonal newsletters offer prime space to showcase your books to our engaged booksellers and their audiences. Your book will be included in an email listing with cover art, blurb, and a contact link for ARCs or galley requests.  $275 per title for members, $300 per title for non-members.

Reaching over 1,000 booksellers, our first Shelf Insider had a 48% open rate.


Timeline for submissions: 

SPRING - Submissions open January 6th, newsletter sends February 11th. 

SUMMER- Submissions open April 9th, newsletter sends May 14th. 

FALL/WINTER - Submissions open August 1st, newsletter sends September 10th.  


To reserve your title space, please fill out this form or contact alecia@caliballiance.org

 

 

E-Blasts 

eblast sample

E-blasts are a great way to promote your titles to CALIBA's booksellers and bookstores. For consumer-facing promotions, check out our Fall Catalog Marketing Campaign. 

Eblast emails have 765 bookseller subscribers and growing, with an average open rate of 43% and 4.79% click through. Add to that 3200 impressions through or social media streams.

 

Member rates: $325 per blast.
Non-member rates: $400 per blast
Size: 600 x 800 (max)
Formats: jpg, gif, html
Blast can include clickable link.

Include your email subject line and the alt text for the graphic. 
For Animated Gifs:
5 mb and 600 pixels wide or less

Schedule an Online Appointment

For more information contact alecia@caliballiance.org or call 415-561-7686 x102.

Newsletter Promotions

CALIBA News is a weekly e-chronicle filled with happenings throughout the state, as well as job postings, links to the Northern California/SF Chronicle Bestseller List, the Southern California Bestseller List/LA Times Bestseller List, and important information from throughout the state.

Our newsletter goes out to 1000 bookseller subscribers and growing with an open rate of 50.31% + 7.91% and 3200 impressions through our social media + expanded life in our website news feed.

Banner Ad (600 x 170 pixels, 72 pip jpeg or gif.)
$625 per week top placement
$425 per week mid placement

Please include a click through link and alt text for the graphic.
This is a member-only benefit.

Schedule an Online Appointment

Contact alecia@caliballiance.org

Additional Newsletter Content

Book Trailers, Recipe Cards, downloadable shelf talkers, etc. $225 per week

Contact alecia@caliballiance.org

Website Opportunities

*New!* One-month exclusive banner on our homepage ($650)

Add a one-month exclusive banner on caliballiance.org's homepage! Placement directly under homepage slideshow and next to sign in.

Size: 560 x 180 (max)
Formats: jpg, gif
Can include clickable link.

Contact alecia@caliballiance.org to schedule.

Combined Regional Banner Promotions

A banner campaign that places ads on the web sites of each of the eight regional booksellers trade associations (SIBA, MIBA, GLIBA, NEIBA, PNBA, CALIBA, MPIBA).Get instant national industry exposure. Banners run for a week and placement is exclusive.

Reserve now:  emma@caliballiance.org

Banner Ad Sizes – both formats are required: Horizontal (440x125) & Vertical (125x440)

Formats: jpg, gif

Size: 250K maximum. The smaller, the better.

Deadlines: 5 days before run date. Banners from Tuesday to Monday, in order to take advantage of publisher book release schedules.

Send creatives to: alecia@caliballiance.org

$999 for the week.

Schedule an Online Appointment

 

Promotional Opportunities for Authors

  • Spring Forums

  •  Fall Fest 2024 

Some tips on promoting yourself

Virtual Events

Contact:  valentina@caliballiance.org

Have an idea you'd like us to consider? Let us know! Contact:  valentina@caliballiance.org