Promotional Opportunities

Get your books in front of the most reliable influencers: California's Independent Booksellers

Digital Promotions: Email, Website & Newsletter

NEW Social Media Promotions: Book Themes

We've created a way for you to get your books in front of booksellers and their customers! Monthly social media assets offer prime space to showcase your books via our booksellers' social accounts directly to their audiences. Your book will be included in a social post with cover art, blurb, social tag, and hashtags.

Click here to view a Social Media Promotion example.

CLICK HERE TO PURCHASE

Shelf Insider Seasonal Newsletters - FALL/WINTER (sends 9/9/25)

Want to maximize visibility for your latest titles? Our seasonal newsletters offer prime space to showcase your books to our engaged booksellers and their audiences. Your book will be included in an email listing with cover art, blurb, and a contact link for ARCs or galley requests. Reaching over 1,000 booksellers, our first Shelf Insider had a 48% open rate.

Click here to view a Shelf Insider E-blast example.

CLICK HERE TO PURCHASE

E-Blasts

E-blasts are a great way to promote your titles to CALIBA's booksellers and bookstores. For consumer-facing promotions, check out our Catalog Marketing Campaign powered by RAMP.

Eblast emails have 765 bookseller subscribers and growing, with an average open rate of 43% and 4.79% click through. Add to that 3200 impressions through or social media streams.

Member rates: $325 per blast.
Non-member rates: $400 per blast
Size: 600 x 800 (max)
Formats: jpg, gif, html
Blast can include clickable link.

Include your email subject line and the alt text for the graphic.
For Animated Gifs:
5 mb and 600 pixels wide or less

Click here to see an E-blast example. For more information contact alecia@caliballiance.org.

Newsletter Promotions

CALIBA News is a weekly e-chronicle filled with happenings throughout the state, as well as job postings, links to the Northern California/SF Chronicle Bestseller List, the Southern California Bestseller List/LA Times Bestseller List, and important information from throughout the state.

Our newsletter goes out to 1000 bookseller subscribers and growing with an open rate of 50.31% and 7.91% click through. Add to that 3200 impressions through our social media + expanded life in our website news feed.

Banner Ad (600 x 170 pixels, 72 pip jpeg or gif.)
$525 ~~$625~~ per week top placement
$425 per week mid placement

Please include a click through link and alt text for the graphic.
This is a member-only benefit.

Contact alecia@caliballiance.org

Additional Newsletter Content

Book Trailers, Recipe Cards, downloadable shelf talkers, etc. $225 per week

Contact alecia @caliballiance.org

Website Opportunities

New! One-month exclusive banner on our homepage ($550 $650)

Add a one-month exclusive banner on caliballiance.org's homepage! Placement directly under homepage slideshow and next to sign in.

Size: 560 x 180 (max)
Formats: jpg, gif
Can include clickable link.

Contact alecia @caliballiance.org to schedule.

Combined Regional Banner Promotions

A banner campaign that places ads on the web sites of each of the eight regional booksellers trade associations (SIBA, MIBA, GLIBA, NEIBA, PNBA, CALIBA, MPIBA).Get instant national industry exposure. Banners run for a week and placement is exclusive.

Banner Ad Sizes – both formats are required: Horizontal (440x125) & Vertical (125x440)

Formats: jpg, gif

Size: 250K maximum. The smaller, the better.

$999 for the week.

Deadlines: 10 days before run date. Banners from Tuesday to Monday, in order to take advantage of publisher book release schedules. Send creatives to: alecia @caliballiance.org