The Great Summer Reading Guide

SUMMER READING EMAIL PROMOTION

• A joint e-blast program from PNBA, CALIBA, and MPIBA.
• Emails direct to 300,000 indie bookstore customers across the entire western United States.
• Extensive consumer facing social media outreach by bookstores and associations.
• Extremely cost effective, just a fraction of a penny per impression.
• Over the last year, indie customers have proven support of their favorite local bookstores through skyrocketing online sales,
making an email promotion with links to on-line stores more valuable than ever.
• The program is a completely free, turnkey marketing opportunity for indie bookstores.

2021 Pricing:
(All ad formats include 25 words of copy as well as “More Info” and “Buy Now” buttons. Click here to view a sample of the 2020 newsletter.)

Top of the Stack
This highlight read leads the summer flyer with 4x enlarged cover image: $1,800

Face Out
Two enhanced spots follow with enlarged display profile: $1,600

Transition Banner
600 x 150 banner ad below Top of the Stack and Face Outs, before Line the Shelf titles. Promote a public event or reading program. Customize your own book feature. Content and link must benefit indie stores and their customers—no direct sales, no Amazon— (one link): $2,000

Line the Shelf
22 spots per issue: $1,300

Ad Sales Deadline: Friday, May 28
Publication Dates:

• Issue One: June 20

• Issue Two: July 11

Placement in issue one (June 20) or two (July 11) will be determined primarily by publication date, secondarily for title and design balance.

Submissions are now closed.