SoCal Spring Forum 2026
A day of peer-to-peer bookseller education, author panels, and Rep Picks!
Hilton Pasadena
168 South Los Robles AvenuePasadena , CA 91104
Join your fellow booksellers for a day of peer-to-peer education, author panels and showcases, and Rep Pick sessions!
Breakfast, lunch, and reception bites are included with your ticket.
Tickets are only available for Bookstore Members.
New this year, CALIBA is hosting a day of Owner-specific education. Registration for the event is limited to 35 people. Have an idea for a topic, e-mail Hannah at hannah@caliballiance.org.
Register Now
Registration Options
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Registration Options
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Price |
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SoCal Spring Forum 2026 Tickets
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$40.00 |
Product Add-ons
| Add-ons | Price |
|---|---|
| BINC Donation View Product | FREE Donation |
| The Glenn Goldman Scholarship Fund View Product | FREE Donation |
Agenda
| May 28 | |
| 8:00 AM - 8:30 AM | Registration Opens |
| 9:30 AM - 9:30 AM | Keynote Breakfast |
| 9:35 AM - 10:20 AM | Education Panel: Make and Break Rules for Buying Rules for buying & Strategic Inefficiencies. |
| 9:35 AM - 10:20 AM | Author Panel |
| 10:25 AM - 11:15 AM | Author Panel |
| 10:25 AM - 11:15 AM | Storytime Roundtable: Creating a Better Climate for Kidlit This session lets booksellers share their best ideas for curation and displays, advice for children's events, and ways to cultivate kids' joy in reading. |
| 11:15 AM - 11:40 AM | Coffee/ABA Break |
| 11:40 AM - 12:25 PM | Education Panel: Event P&L How to do Event P&L and why it is important. |
| 11:40 AM - 12:25 PM | Education Panel to Roundtable: Bookseller to Sales Rep Networking Breakout Reps will introduce themselves, their jobs and their role in the industry. Then we break out into tables or sections for them to get to meet and greet with frontline booksellers. |
| 12:30 PM - 2:15 PM |
Rep Pick Lunch
Enjoy lunch & learn about the season's upcoming titles! Presenting Reps: - Kristin Rasmussen - Shannon Grant - Tom Benton - Nicole White - HarperCollins Rep - Vicki DeArmon - Dave Ehrlich - Leslie Jobson - Julia Callahan - Joe Murphy - Emma Mundorf |
| 2:25 PM - 3:15 PM | Afternoon Author Showcase (adult/kids) |
| 3:20 PM - 4:05 PM | Education Panel to Roundtable: Hiring + Onboarding, Performance and Retention A short introduction from panel about different stages of employee management to a breakout groups with panelists leading discussions for space to ask specific questions. |
| 3:20 PM - 4:05 PM | Author Panel |
| 4:10 PM - 5:00 PM | Evening Author Showcase (adult/kids) |
| 5:00 PM - 5:30 PM | Mix & Mingle Enjoy small bites while chatting with fellow booksellers and the authors from the Reception. |
CALIBA is returning to the Pasadena Hilton in May for our Spring Forums and, new this year, Owners' Retreat, featuring days of lively conversation, education, rep picks, and networking.
SPONSORSHIP & PROMOTIONAL OPPORTUNITIES
Help us make the Spring Forums a unique book industry celebration AND more affordable for booksellers!
Sponsorship Opportunities:
- Bookseller Sponsorships: CALIBA offers travel reimbursements for all event attendees upon request. Bookseller Travel Reimbursements: $100, $150, $200, or $250
- NEW Owners' Retreat Sponsorships: A peer-to-peer educational event scheduled for the day before Spring Forum. Includes digital promotion credits. $500 Owners' Retreat Coffee Breaks | $1000 Owners' Retreat Breakfast / Lunch | $2000 Owners' Retreat Education
- Event Sponsorships: Includes logo on website & all printed material, one welcome bag insert, as well as, digital promotions. $1000 Lunch / Education Sponsor | $1200 Event Underwriter
Promotional Opportunities:
- Welcome Bag Inserts: 100 inserts for Welcome Bag (flat items only: flyers, postcards, bookmarks, etc.). Participation fee: $100
- Galley Table Placement: 50 books to be featured on galley table for booksellers. Participation fee: $100
SPONSORSHIP AND PROMOTIONAL OPPORTUNITIES FORM
Sponsorship & Promotion deadline is April 27th.
We will reach out with shipping instructions for Galley Table and Welcome Bag submissions
in early May for Pasadena.
For our group rate, book a room at the Pasadena Hilton via this link by April 27th.
Address: 168 South Los Robles, Pasadena, CA 91101
If you are interested in carpooling, fill out this Carpool form. Already filled out the form and want to find a carpool buddy? Click here to access the carpool buddy list.
Join us as we kick off our SoCal Spring Forum at Vroman's and The 1894 wine bar on
May 27th from 7-8:30pm. Grab a glass of wine, chat with fellow booksellers and Reps,
and browse Vroman's!
