04.17.25 CALIBA Publisher News & Information

Publisher Newsletter,

Now through June: $100 Off CALIBA Banner Promotion. Homepage Banner, originally $650, now $550. Newsletter Banner, originally $625, now $525.
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IN THIS ISSUE

CALIBA Programs & Conferences:

*SUBMISSIONS OPEN* 2025 Fall Fest Exhibitor Registration & Call for Authors

*SUBMISSIONS OPEN* 2025 Golden Poppy Awards

*BOOKSELLER REGISTRATION IS OPEN* Del Mar Spring Forum

From the ABA: Urge Congress to Reverse Tariffs

Bookseller & Industry News:

Camino Books featured in Shelf Awareness

Bookshop Santa Cruz is an Indie Press Month finalist

PW Bookstore of the Year 2025 Finalist: East Bay Bookseller

PW Sales Rep of the Year 2025 Finalist: Julia Callahan

PW Sales Rep of the Year 2025 Finalist: Kristin Rasmussen

Book Passage featured in Shelf Awareness

Ivy Quirk (formerly from Bookshop Santa Cruz) featured in Shelf Awareness

Eureka Books featured in Shelf Awareness

Promotional Opportunities:

*EARLY BOOKING BONUS ENDS TOMORROW* 2025 Indie Winter Catalog: Reserve Ad Space

*SUBMISSIONS OPEN* Summer Shelf Insider

*NEW THEMES ADDED THROUGH JUNE* Authors & Publishers: Social Media Promotions

Dates and Deadlines

Bookseller Shoutouts

Bestseller Lists

Classifieds

CALIBA Currently Reading

Resources

NEW MEMBER CORNER

Asian Art Museum Store

Welcome to CALIBA, Asian Art Museum Store!

Establisted: Since 1965

About Our New Member: The Asian Art Museum, an architectural jewel, located near the SF opera house, Davies Symphony Hall, and City Hall recently transitioned from a traditional art museum to include Contemporary Art and the store followed suit by expanding from its traditional Art book selections to include contemporary Asian and Asian American history and fiction, children's story books, Science Fiction and Graphic Novels. It's listed in guides as one of the “not to be missed” part of any visit to the Museum.

LA WILDFIRES UPDATE

The fires are contained, but the work to rebuild continues. We will continue to update the LA Wildfires Mutual Aid Google document to share ways that you can support bookstores affected by the fires. You can find this document plus resources for booksellers affected by the fire on the CALIBA LA Fires Resource page.

CALIBA STAFF

Hannah Walcher

Executive Director

hannah@caliballiance.org

Valentina Moberg

Operations Manager

valentina@caliballiance.org

Alecia Reddick

Supporting Staff

alecia@caliballiance.org

HOUSEKEEPING

UPDATE YOUR RECORDS WITH OUR NEW BANK INFO

Please update your payment records as we’ve switched to

US Bank. If you need more info to update your records please email Valentina.

CALIBA PROGRAMS & CONFERENCES

CALIBA Fall Fest, September 17-18, 2025

2025 FALL FEST EXHIBITOR REGISTRATION & CALL FOR AUTHORS: SUBMISSIONS OPEN

CALIBA is meeting at the South San Francisco Conference Center for two days of lively conversation, education, rep picks, and networking on Wednesday-Thursday, September 17th-18th.

CLICK HERE FOR MORE DETAILS
EXHIBITOR REGISTRATION
CALL FOR AUTHORS

Exhibitor Registration and Call for Authors Deadline is Friday, June 13th

RESERVE A HOTEL ROOM

CALIBA Group Rate Ends Monday, August 25th

Golden Poppy logo

2025 GOLDEN POPPY AWARDS: SUBMISSIONS OPEN

The members of CALIBA present The Golden Poppy Book Awards to recognize the most distinguished books written by writers and artists who make California their home.

We suggest that publishers send review copies:

  • Winter/Spring titles by April 30th
  • Summer titles by July 30th
  • Fall titles by September 15th

Learn more and submit your titles for consideration.

Del Mar Spring Forum Schedule, May 7, 2025.

DEL MAR SPRING FORUM: BOOKSELLER REGISTRATION IS OPEN!

CALIBA is meeting at Hilton Garden Inn (Del Mar) for a day of lively conversation, education, rep picks, and networking on Wednesday, May 7th.

FULL EVENT AGENDA

Questions? Email Hannah.

FROM THE ABA:

URGE CONGRESS TO REVERSE TARIFFS

American Booksellers Association logo

"The tariffs instituted by the Trump Administration are hurting the U.S. economy. Small businesses and their communities will suffer the consequences—increases in costs, decreases in spending and local tax revenue, supply chain disruptions, and the real possibility of increased inflation and a recession. An immediate course correction is critical but will only happen if federal lawmakers hear from small businesses like yours in droves." Read the full article and send your message to congress now.

BOOKSELLER & INDUSTRY NEWS

Camino Books, Del Mar, celebrated the opening of their new quarters: John Evans cuts the ribbon; Alison Reid is to his right.

Camino Books, Del Mar, celebrated the opening of their new quarters: John Evans cuts the ribbon; Alison Reid is to his right.

Calif.'s Camino Books Moves to New Quarters (Shelf Awareness)

Bookshop Santa Cruz, acknowledged as a Indie Press Month finalist for their large-scale use of IPC’s marketing assets (Independent Publishers Caucus Press Release)

PW Bookstore of the Year 2025 Finalist: East Bay Bookseller (Publishers Weekly)

PW Sales Rep of the Year 2025 Finalist: Julia Callahan (Publishers Weekly)

PW Sales Rep of the Year 2025 Finalist: Kristin Rasmussen (Publishers Weekly)

Beals at Book Passage (Shelf Awareness)

Ivy Quirk (formerly from Bookshop Santa Cruz) is joining Simon & Schuster as field account manager for the Northern California region (Shelf Awareness)

Eureka Books featured for National Bookmobile Day! (Shelf Awareness)

PROMOTIONAL OPPORTUNITIES

Get your books in front of the most reliable influencers: California's Independent Booksellers

RAMP Winter Catalog 2024 Cover

*EARLY BOOKING BONUS ENDS, TOMORROW, APRIL 18TH* 2025 INDIE WINTER CATALOG: RESERVE AD SPACE

RAMP is a marketing, sales and production group managing the two seasonal (summer and winter) catalogs for bookstores in four regions, including CALIBA.

Click here to Reserve Ad Space.

SUMMER SHELF INSIDER: SUBMISSIONS DUE BY MAY 7TH

Want to maximize visibility for your latest titles? Our seasonal newsletters offer prime space to showcase your books to our engaged booksellers and their audiences. Your book will be included in an email listing with cover art, blurb, and a contact link for ARCs or galley requests. Reach 1k+ booksellers.

Get your listing and submit your title information.

Have Questions? Email Alecia.

Shelf Insider Example
CALIBA Social Media Promotions Example Gif

*NEW THEMES ADDED THROUGH JUNE* AUTHORS & PUBLISHERS: SOCIAL MEDIA PROMOTIONS

Our booksellers have requested a new way to feature your books as part of their social media marketing. We've come up with a list of themes to promote your titles.

Submit your books today!

MARK YOUR CALENDAR

April: Arab American Heritage Month / National Poetry Month / National Stress Awareness Month

April 20: Easter

April 21-25: Independent Bookstore Day Spirit Week

April 22: Earth Day

April 26: Independent Bookstore Day

April 30: Golden Poppy Awards - Winter/Spring Titles Submission Deadline

May: Asian American and Pacific Islander Heritage Month / Jewish American Heritage Month / National Small Business Month

May 5-11: Children's Book Week

May 7: Summer Shelf Insider Submission Deadline

May 7: Spring Forum @ Hilton Garden Inn San Diego/Del Mar 

May 8: CALIBA's Summer Reading Guide (powered by RAMP) Delivered to Stores

May 14: Summer Shelf Insider Sent Out

May 26: Memorial Day

June: Pride Month / Audiobook Appreciation Month

June 11-14: ABA Children's Institute 2025 in Portland, OR

June 13: Fall Fest Exhibitor Registration & Call for Authors Submissions Deadline

July 30: Golden Poppy Awards - Summer Titles Submission Deadline

September 15: Golden Poppy Awards - Fall Titles Submission Deadline

September 17-18: Fall Fest @ South San Francisco Conference Center, Hotel link is open!

October 5-11: Banned Books Week

Binc: Do Good All Year
Bookseller Shoutouts Header
1 - Bloodstone Bookshop, Sacramento, is officially open. The space looks great! 🎉 2 - Books Inc., Mountain View, is hosting their first Out and About Queer and Trans Meet up tonight (4/17)! 🏳️‍🌈 3 - La Playa Books, San Diego, will be holding a congressional letter writing party tomorrow (4/18) in their store. ✍️ 4 - Shop Around the Corner Books, Redding, is hosting a fun easter egg bookmark hunt for the long weekend. 🐣 5 - Once Upon A Time Bookstore, Montrose, has a whole list of featured authors for their Independent Bookstore Day celebration. 🥳 6 - Casita Bookstore, Long Beach, has a golden ticket for Independent Bookstore Day! 🎶

1 - Bloodstone Bookshop, Sacramento, is officially open. The space looks great! 🎉

2 - Books Inc., Mountain View, is hosting their first Out and About Queer and Trans Meet up tonight (4/17)! 🏳️‍🌈

3 - La Playa Books, San Diego, will be holding a congressional letter writing party tomorrow (4/18) in their store. ✍️

4 - Shop Around the Corner Books, Redding, is hosting a fun easter egg bookmark hunt for the long weekend. 🐣

5 - Once Upon A Time Bookstore, Montrose, has a whole list of featured authors for their Independent Bookstore Day celebration. 🥳

6 - Casita Bookstore, Long Beach, has a golden ticket for Independent Bookstore Day! 🎶

Don't forget to follow CALIBA @caliba_20!

BESTSELLER LISTS

Click here for the Los Angeles Times & Southern California Independent Bookstore Bestseller List

Click here for the San Francisco Chronicle & Northern California Independent Bookstore Bestseller List

CLASSIFIEDS

  • Experienced Bookseller Wanted - Camino Books, Del Mar
  • Bookstore for Sale - The Pleasant Pheasant, Woodland
  • Bookseller/Social Media Manager - Readers' Books, Sonoma
  • Part-Time Team Member - Book Society, Berkeley
  • Full-Time Bookseller - The Reading Bug, San Carlos
  • Associate Director of Client Sales - Simon & Schuster, New York
Visit our classifieds for more information

CALIBA CURRENTLY READING

Alecia

Supporting Staff

Throne of Jade by Naomi Novik

Throne of Jade

Naomi Novik

9780593359556

Hannah

Executive Director

Faithbreaker by Hannah Kaner

Faithbreaker

Hannah Kaner

9780063350144

Valentina

Operations Manager

One Day, Everyone Will Have Always Been Against This by Omar El Akkad

One Day, Everyone Will Have Always Been Against This

Omar El Akkad

9780593804148

Resources

Click here for a complete list.

become a member _2_.png

Hannah Walcher, Executive Director

Livermore CA 94550

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